• Cummins & Partners (GM) 2025-

• UM Sydney (Managing Director) 2022-2025

• Mediacom Sydney (Managing Director) 2015-2021

• ZenithOptimedia Sydney (Group Investment) 2013-2015

• ZenithOptimedia London (Trading Director) 2006-2013

• MEC Manchester (Account Exec) 2005-2006

• Media Vest/Vision Manchester (Graduate) 2003-2005

What I have achieved in the last 5 years?

I transformed MediaCom Sydney into a competitive driving force amongst the Sydney media agencies. Concentrating on our People, Product, Clients, and Commercials I led the team to climb 25 positions from 28/32 to 3/32 when looking at the Mediai NPS rankings.

Moving on to UM in 2022 for a fresh challenge. Winning 9 pitches in a short timeframe (Dyson, Chery, NRMA, Rockstar, AMP, Airtasker, Canteen, Federal Government & King Living) valued at $350m AUD and securing the retention, without review, of major clients such as Optus, Lion, ING, MLA, Amex and Menulog, valued at $250m AUD.

At UM we had 3 core areas of focus. Talent development, Growth and Celebration. It is imperative that the number 1 priority was our people and their progression. We can only achieve growth if we take care of the talent first. The fundamental role of an agency MD is to give the team the tools and resource to be the best versions of themselves. To remove the barriers and clear the path to success.