“Has your audience tuned out?”
The modern marketer’s mind is overloaded, and the first place where focus is lost is during the series of endless meetings and presentations they have to suffer through. Ben McCallum, managing director at Universal McCann Sydney, explains how to command attention, and make every meeting productive……
“The significant shift in how brands approach growth”
Many breathed a sigh of relief when Michelle Bullock confirmed the long-anticipated rate cut following February’s RBA meeting. It prompted me to reflect on an article I wrote in September 2022, during a time of economic uncertainty and mounting challenges. As I revisited it, I couldn’t help but consider how much of it still rings true three years later……
“Why balancing challenge and enjoyment is key to agency growth”
In agency life, there is a tendency to place greater value on the most difficult and demanding aspects of our work while overlooking those that bring pleasure and joy. Whether it is a challenging client conversation, writing a detailed report, or crafting a complex presentation, these tasks are often seen as indicators of true dedication and value……
